Most B2B tech companies spend 12–18 months figuring out APAC. Wrong channels, wrong rooms, wrong message. RayGTM compresses that to 90 days — as your embedded Marketing Director.
I started in product design and e-commerce, moved into B2B tech marketing, and spent the last 6 years inside two of the world's leading contextual advertising companies — building global GTM at Silverpush and running APAC marketing at Channel Factory.
I've sat in the rooms where brands and agencies make vendor decisions. I know how trust is built in India, how deals close in SEA, and what it takes to build pipeline with a US product and an Asian audience.
Every engagement is outcome-focused. We don't do retainers for companies who want reports. We embed with companies who want results.
Your embedded Marketing Director. Owns the strategy, executes the plan, reports on pipeline — without the full-time hire cost or ramp time. We join your Slack, attend your standups, and work as part of your team.
90 days. A complete go-to-market playbook for APAC plus your first 3 qualified pipeline conversations. Built for US or EU B2B tech companies entering Asia for the first time.
LinkedIn-focused demand generation. We build your ICP outreach, warm accounts through content, and deliver qualified meetings — not impressions.
Here's what that actually means — and why fractional beats it for APAC expansion.
Plus ESOP, benefits, and HR overhead
Pipeline opportunity bleeding during search
Learning your product, market, and context
12 months wasted if the fit isn't right
Director-level output at a fraction of the cost
No hiring process, no agency pitches
6 years in your exact market, already
You're never locked in. Accountability built in.
We map your product, target market, current gaps, and the pipeline you need to build. 2 calls and a market audit.
GTM framework, ICP definition, channel mix, event calendar, and LinkedIn execution plan — all built to your market.
First content goes live, first outreach sequences launch, first event identified. You see activity from week one.
Qualified meetings in calendar, pipeline tracked, monthly reporting shared. We iterate on what works and cut what doesn't.
Send us a message or reach out directly. We take on 2–3 companies at a time, so the conversation is worth having early.